![]() Bixby: Is the 3D Virtual Assistant Replacing the Faceless AI?īixby is the current virtual assistant of Samsung's OneUI, but the British-sounding assistant remains faceless and someone to only hear like Apple's Siri and Amazon's Alexa. dont expect to see her in actual ads unless samsung reaches out and announces partnership. some beautiful firm named lightfarm did it of their own volition with zero commission. ![]() The 3D virtual assistant is also perceived to be resembling that of Apple's Animoji, which is known to be a three-dimensional image that can be customized to resemble the user's likeness.įunfact: this isnt official apparently. #samanthasamsung #samantha #Samsung ♬ Build a Bitch - Bella Poarch Due to the trend, fans and the public have been asking for her official release on smartphones, and soon aid in providing her services via artificial intelligence. Sam's popularity in Reddit, TikTok, and Twitter contributed to her trend on social media, being the focus of most fans despite being a 3D personality, who is not even an official product of Samsung. Additionally, only a limited look at her physical attributes can be seen, especially as she is still a concept awaiting approval from Samsung. Samsung's Sam Has Taken Over the InternetĮarlier this morning, Sam has taken over the internet and has invited a lot of people to admire and "simp" for her cuteness and beauty, despite being a 3D virtual assistant only, and not a real personality. Sam's massive hit among the public market has caught wind in the upper management of Samsung, but it has not yet been officially announced whether she would make it to be people's virtual assistant. In our opinion, Samsung needs to act quickly and bring Sam to life in an official capacity while the window of opportunity sits wide open."Kyeopta" is what people described her (Korean for cute) and the fans want to make her their "Jagiya" (Korean for honey or sweetie as used by couples). While NEON’s tech is still early days, the potential, and interest in, fake humans is real, with Samsung’s CES presentation validating virtual humans as powerful storytelling devices.Ĭonsidering Samsung’s experimental history in creating virtual humans, with some campaigns hitting and others near-missing, one should ponder whether or not Samsung will step up and elevate the Sam character beyond her current state as an unverified render with viral potential. Despite the pieced together illusion of an in-progress virtual human future, tech media still bought in, effectively picking NEON as the fan-favorite of the event. At CES 2020, Samsung’s NEON leveraged significant, digital smoke and mirrors to pitch a virtual human assistant future. Samsung, too, has a history of over-selling virtual humans. All considered, it should not surprise you to see a subsidiary studio of Samsung experimenting with virtual personas, as it’s in Samsung’s DNA. Taking Galaxy even further, Samsung worked with The Diigitals’ Shudu Gram in a beautifully architected campaign to associate their technology with the innovation of virtual influencers. In 2019, Samsung partnered with Brud’s Lil Miquela for a multi-month #TeamGalaxy campaign, placing their latest Galaxy phone in the coveted mirror-selfie spot of the Miquela storyline. ![]() While Sam may not be a confirmed creation of Samsung (yet!), Samsung has a long history of innovating in the virtual influencer space. Virtual assistants, such as Siri, and virtual influencers, such as Miquela or FN Meka, continue to grow in popularity as the need for more captivating and humanized digital experiences grows. Now, people are even speculating whether or not Sam could replace Samsung’s current AI assistant, the faceless and forgettable Bixby. Samsung Sam’s viral success illustrates people’s desire for more virtual humans, even fully branded ones. Whereas the actress who plays Flo will eventually grow out of her character and Progressive will be forced to retire her human image, Sam will never age or die and has the potential to be a brand spokesperson for Samsung indefinitely. With her piercing blue eyes and bob haircut, Samsung Sam looks as if Pixar recreated Flo from Progressive as a virtual assistant.
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